Content marketing challenges and triumphs, you will have them both, and especially if you just started online. No worries however, your triumphs will be more often than not.
Here is the deal, as a beginner or, someone who has been hacking away like myself, you are bound to get better at creating content that creates a sustaining brand.
Here we will go over some of the most common pitfalls of content marketing and, some of the strategies and tactics that will help you through the challenges.
Stupid Is As Stupid Does…
You don’t need a master degree in writing, but you might want to get past the “perfectionist” inside you. Creating and building content takes time, and with this time you will perfect it.
At first however, you will be intimidated, you will get a few heads shaking and, you will not rank well every time. But hey, Rome was not built over night right? Neither is your success online either.
When I got my start in the internet marketing industry, I never even imagined I would be where I am today only 4 years later. Looking at some of my older content today, videos included, it really is a miracle.
I am still not a very good writer, but I am getting better, and so will you. So, now that you know that you are not alone, being afraid of this should disappear.
Don’t be stupid about this though, there are many things to learn and more things to learn as the internet grows. We are still in the wild west online no matter what anyone else would have you believe.
I made some stupid choices along the way like; sticking to article marketing directories far too long, not relying on video and taking it as a serious content marketing platform that it is.
I also started blogging later than I should have, after figuring out how simple and search engine friendly this platform is, well, this “stupid” almost missed the content train, but I didn’t.
Getting Past The Challenges Of Content
There are a few challenges you will face with content marketing.
- The first is FEAR. Being afraid of content management systems like WordPress, Blogger or Joomla is inherent with beginners to marketing. Heck, the first time in a dashboard I thought I might break the internet, FOR EVERYONE!
- The IDEA JUICES just don’t flow like you thought they might. Hey, there is a plethora of information online focused around your niche, find it, read it, get the juices flowing. You can write about anything if you really wanted to and studied it long enough.
- Understanding CONTENT MARKETING STRATEGIES. Understanding basic SEO or, SEM, which ever you want to call it. Well here is the secret you might have already spent your money trying to figure out; write content that informs and helps people first, and worry about search engines later.
- Afraid of WHAT PEOPLE WILL THINK of your content. Listen, if I had a dime for every crappy piece of content I wrote at first, well, that’s what I made my money online with at first! ( I am laughing at that one. ) Content not created is content that drove no traffic. Get in line, we have all been there to get here.
Any other challenge you may think content marketing will bring about for you is simply time spent worrying, and less time spent working on it.
There are always challenges to everything, making videos, finding good images that speak to the words you write is just part of it. The learning cure itself here is a challenge for most, but those who get through it, well, here we are.
One of your first triumphs is to not be afraid of the challenge to learn how to create content, it really is not that complicated. Once you have gained that knowledge, apply and apply again…and again…and again. That is how you will succeed here.