There will be a few new search marketing rules and factors to apply between now and throughout 2013. Here are some of the new, but then again not so new, best marketing practices for 2013 and beyond.
Algorithms change, the way people search changes and even how they engage and interact change, but some things always seem to do the trick when marketing online…like creating good content.
As 2011 and 2012 had seem some major algorithm changes by Google penalize many websites, we can also see that the most searched search engine in the world is trying to accomplish one thing, one goal, and that is to be the best at giving the user the best results possible.
2011 gave us PANDA. Panda, by all means necessary, gave the search marketing world a jolt that would not be seen again for nearly a year. This algorithm put to death copied, stolen and duplicate content and any and all poor linking structures in the to boot.
This forced marketers to begin learning that creating solid content, and original content, would be the wave of the future for dominating the search engines. Many did not learn this lesson and of course, found other options to “cheat” the all knowing search engine.
Because of this, 2012 gave us Penguin. Penguin was the shot in the butt where the earlier shot in the arm did not completely shut down the so-called experts from creating large link wheels, and other erroneous linking structures.
Penguin gave a huge and powerful hit to linking. Gaining popularity through high PR sites just did not seem to do the trick any longer after April. And for those who were trying to DIGG and DELICIOUS their way to a hundred bookmarks as fast as possible, well, this literally created anger as these websites and blogs disappeared for ever.
All of this was and is leading to the latest change we will or have already seen, and it’s effects will last.
The Future Is Here For Real Content and Search
Why do we search? For products? Services? Opportunity? Or, simply because we just need the answer to a thought or an idea. Of course, it is all of these reasons.
But what we also need to know is, where do we search? Today search is happening everywhere. From Google to Facebook, Youtube, Google Plus and other social media platforms. This factor alone creates the need to start focusing on what will be needed as we move into marketing through 2013 and beyond.
Social media as search is on the rise. More and more people may be looking to traditional search for purchasing products, services and looking for opportunity, but such equerries are now being originated on social media more often than not. And now the major search engines are changing their tune because of this fact.
One thing is for sure, the second largest social media and search engine in the world IS YOUTUBE! Facebook, Google Plus , Twitter, Pinterest and LinkedIn are also fast becoming the platforms where people “learn” first of their needs or wants.
So here is where we start with what is to come not only through 2012, but on into 2013 and the future…
Marketing Strategies Enforced…
Content is king, don’t believe me?, well then you need to begin your search on Google and start looking at the type of content that shows up at the top, or bottom for that matter of the first page.
As you can see there are a few major factors that will stand out:
- Good Title, Good Content – Both the title and the length and depth of content are extremely relevant to the subject or topic. Length is a factor, but not as much as what is said, than what is NOT SAID. Today’s search engines are looking for a better disclosure of information.
- Links – Do not get me wrong, links are still valuable, but these links will actually be based upon social media signals and the interaction of the content within them.
- Multi-Media – Images and video are perfect for dressing up a piece of content and, keeping people tuned in. Length of visit and the fact that more than one page was visited will become a much more major factor of “sticking” around the front page. Get your facts straight, get your content together, get yourself engaging within your community now.
- Blogging Strategies – Blogging is and will become even more important, but it will also become more scrutinized. Bad linking, bad SEO and any other overt actions to gain or win ranking will be found out and the site made irrelevant.
It’s crazy you know, thinking that this will not be as much work as you believe it sounds to be. But this is a fact, it is easy and it is not as time consuming as many would think.
Some SEO’s and other online marketers may get upset at what I am about to say, but I do not care. They days of extensive keyword research and domain names dominating marketing efforts is gone. This is proved by my Wefire SEO Review and it’s ranking. Domain names are not enough, and keyword research? well, think about this…
I could sit around all day and do keyword research or, I could just figure out that the competition is high but the search volume is there and just go about creating the content anyways. This would add depth to my blog or website regardless of ranking factor.
This is where the new search rules for 2013 and beyond are heading; to give a better result, a better answer to the question asked.
Check out some of these latest ranking requirements from BlindFiveYearOld.Com about Author Rank.
This one is not as easy to read as the Agent Rank patent but still allows us to understand how Google might think about creating credential scores for users. Here are but a few things they might consider.
- How often is your content shared?
- How quickly is your content shared?
- Who shared your content?
- Did those who shared your content have expertise in that topic?
- Do the same people always share your content?
- How many comments did your content generate?
- Who commented on your content?
- Did those who commented on your content have expertise in that topic?
- Were the comments on your content of high-quality?
- Were the comments on your content of a positive sentiment?
- How often is your content endorsed? (i.e. – +1, Like)
- Who endorsed your content?
- Did those endorsing your content have expertise in that topic?
- Do the same people always endorse your content?
This doesn’t just apply to traditional content you generate (such as blog posts or articles) but also applies to comments, answers, reviews and native Google+ posts. The same questions can be applied to these content types to understand the value of your contributions.