So why are mini sites minimizing your income potential? Well, the answer is both simple, but complex to fix. Here is how you can either go big or, go home online.
Webinar after webinar and, seminar after seminar, of how mini blog sites can make you rich online. I don’t know about you, but I can not see how it really works for “everyone.”
Here we will go over what mini blog sites are, how they are “supposed” to work and, do they really work.
The Mini Blog Site Phenomenon
Mini sites are actually small blogs created by well meaning and useful platforms like Blogger or WordPress. These sites are designed to target a specific
subject, scratch that, a specific product or service.
There are many, many mistakes however that are being taught today, even by people who “say” they are making a bagillion dollars with these sites at seminars and webinars, they charge for.
Before we go into the no-no’s that are being practiced with mini sites, let’s talk a little bit about how to actually create a real income generating blog.
1. Choosing A Platform:
WordPress, Blogger or even the complicated Joomla are the content management systems most marketers use. WordPress being, or should be, the first choice among these.
These systems are designed for creating content (something “mini” sites lack) that attracts people through meeting a specific need through it.
2. Finding A Niche Product or, Service:
Yes, you are taught some basic keyword research, but as you can see by doing a search yourself, most people lack real research skill.
You are probably also taught to look up using Google Trends, Amazon Hit Lists and whatever else you can find to nail that perfect and hot product or affiliate service. Good, you should be.
3. Basic SEO:
Basic SEO or, search engine optimization should be learned. It may sound nice to have a mini site ready to go, but how do you know it will see favor with the search engines let alone people? You don’t if you don’t know.
Understanding search engines is a must. How they rank content, how to optimize your blog, your content and your sites linking in like social profiles. Something they forgot to tell you huh? Figures.
4. Content Creation:
If you are not thinking content, you are not thinking of generating any income online. Content is not only a must, but is being forced by how search works today.
If a so-called internet marketing guru is going to show you how to build mini sites, they better show you how an in depth and content based site really works. If not, your out the change you spent on the program.
Now let’s look at why most mini sites make diddly squat.
Mini Sites Just Don’t Add Up
They don’t when you think about it, mini blogs and sites just don’t add up to any real value. This is the information age and people are seeking information, where is it on a mini site.
This is why the gurus have moved on to teaching you Kindle books and e-Magazines. They know that most people will not put forth much effort, unfortunately, those of us that do, make a great income.
Kindle books, videos and even Apps are better than a mini blog. Today’s search engines require more information, more content, which equals more effort.
However, having a specific site, blog or otherwise is a GREAT IDEA and can generate a solid income stream.
It is not a small site that you need, it is a large and always growing and informing blog that you need. This is how you get success done online, by creating an authoritative reason for people to get that product or service right here, right now.
Another thing that does not “add” up with mini sites is ranking factors, you need good ranking for visibility. Without being found through search, because that is what the guru was telling you, do you really think grandma is going to buy your stuff off Facebook forever?
Exact match domain names do not cut it for ranking factors anymore, it is that and being backed by content, and that is not what a “mini” site is all about, content that is.
Go Big Or, Go Home
There is a lot of hype surrounding mini sites today. On one hand the so-called masters of internet marketing do have you on the right track, blogging. On the other hand however, you cannot rely on cheap and empty content to get your message out there.
This is why mini sites are minimizing your income potential, because this particular strategy does not meet the requirements for search engines, let alone the consumers of today online.